Who I am
Experience matters. So does how you use it.

I’m Rob Cooper (RCDP). I’ve spent my working life trying to understand what helps schools and young people thrive. I started my career in residential care in a special school and went on to become a Lead English Teacher, a subject lead and teacher of PSHE and Citizenship, a behaviour management trainer, a qualified careers professional, a safeguarding lead and a senior leader.
I’ve successfully taught A-level students applying to Oxford and GCSE students with reading ages of six. I’ve supported staff and schools across mainstream, special, primary and secondary education. And for ten years, as a Deputy Head and DSL in specialist education, I worked with the complexity that accompanies safeguarding, inclusion and education.
Ardea draws on all of that experience — but experience isn’t evidence that I’m right. My job is to bring what I know, listen carefully, examine what is actually happening and help you reach a clearer understanding of it.
I didn’t plan a career in education
I left school after my A-levels and spent a year at Art College, but I didn’t have a university place to go on to. For a while I was quite happily unemployed, until my mum decided that enough was enough. She gave me an ultimatum: get a job or move out. To make things easier, she had already cut an advert out of the local paper for a residential child care officer at a nearby special school. I applied and got the job, and stayed for seven years.
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It was there that I began to understand education as something much broader than lessons and qualifications. I trained as a rock-climbing instructor and took young people with special educational needs on residentials in Wales, the Peak District and Leicestershire. We stayed in hostels and adventure centres, camped, walked, climbed and mountain biked. I even trained as a caving instructor, although I never actually took any children down a cave. Even then, I apparently had some awareness of risk.
Working at the school eventually made me want to become a teacher, which meant doing something I hadn’t done at eighteen: going to university. By then the circumstances were rather different. I was married, had two children and a mortgage. I left the school after seven years, completed a degree in English and graduated with first-class honours before going on to teacher training. By the time I qualified as a teacher, we had three children.
My route into education was therefore neither particularly direct nor carefully planned. There is some irony in the fact that I would eventually qualify as a careers guidance professional: my own career began with an ultimatum from my mum and an advert she had cut out of the local newspaper. One opportunity led to another, interests developed, circumstances changed, and decisions opened possibilities I hadn’t previously considered. Looking back, it is easy to make the journey appear coherent. Living it didn’t feel like that at all.
From my classroom into other schools
I began teaching in a large 11–18 comprehensive school in Rotherham, serving communities still affected by the economic and social consequences of the collapse of the mining industry. The school also had a strong academic tradition, including supporting students into Oxford and Cambridge. I taught GCSE and A-level English and later became a Lead English Teacher, which took some of my work beyond my own school: observing lessons, working alongside teachers and supporting English teaching in other settings. Colleagues also came into my classroom to observe me. If I was going to comment on somebody else’s practice, it seemed entirely reasonable that mine should be available for the same scrutiny.
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I subsequently moved to an 11–16 school in Nottingham and then into specialist education, initially to cover the Head of English’s maternity leave. I expected to remain an English teacher. Towards the end of that year, however, I was encouraged to apply for the vacant Head of PSHE post. It hadn’t occurred to me to apply; as far as I was concerned, I was an English teacher. I got the job, and my career began to broaden.
Over the following years I completed postgraduate certificates in PSHE and Citizenship Education and took on responsibility for careers. I led the school’s work towards achieving the Career Mark award, and what had initially been an additional responsibility developed into a substantial part of my professional work. In time, that led into careers leadership, a Level 6 qualification in Career Development and my becoming a Registered Career Development Professional (RCDP).
I continued teaching English throughout this period, including after becoming a Deputy Head. In specialist education, that could mean teaching GCSE English Language and Literature, but also adapting the curriculum for young people for whom significant literacy difficulties made Literature inaccessible. Some of the students I successfully entered for GCSE English Language had reading ages of around six. My responsibilities had broadened considerably, but I never really stopped being an English teacher.
During this period, my school to develop a broader approach to positive behaviour for learning. I wrote EDR — Engage, Disengage, Re-engage — and went on to deliver EDR training across primary, secondary and special schools. Elements of the approach remained in use in some schools after my direct involvement had ended.
Later, I was designated a Specialist Leader of Education (SLE) following a formal application and assessment process. By then, working beyond my own immediate role or setting had become a recurring feature of my career. It also meant encountering the same apparent problems in quite different contexts. What worked well in one school did not necessarily transfer neatly into another, and understanding the context became increasingly important to understanding the problem.
Leadership
I spent ten years as a Deputy Head in specialist education, with responsibilities across safeguarding, behaviour, careers and wider school leadership. During that period the school was judged Outstanding, with no areas for development. I remained close to classroom practice, including continuing to teach GCSE English, but leadership increasingly required me to make decisions from incomplete or sometimes contradictory information, balance different responsibilities and explain why a particular course of action had been taken.
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Covid provided an unusually concentrated version of that. I took responsibility for coordinating the school’s response to the pandemic and acquired the inevitable nickname of “Captain Covid”. The work involved interpreting rapidly changing national guidance, responding to suspected and confirmed cases, communicating with staff and families, and translating requirements written for an entire education system into arrangements that worked for our particular setting. The school remained open throughout.
The guidance changed frequently, and sometimes substantially. Decisions made reasonably on the information available one week could need revisiting the next. That required careful reading, distinguishing what the guidance actually required from what people assumed it required, and being prepared to change a decision when the evidence or guidance changed. Those habits were not peculiar to Covid, although the circumstances made their importance particularly obvious.
A decade as DSL
Alongside my wider leadership responsibilities, I spent ten years as the Designated Safeguarding Lead. The particular SEND context of that work matters. Some young people had significant communication needs or relied heavily upon adults for care and support; others were increasingly independent, travelling alone, forming relationships and preparing to move into mainstream further education. Safeguarding had to recognise both vulnerability and developing autonomy, and the relationship between them.
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Over those ten years I dealt with safeguarding concerns arising within families, school and the wider community. The work included concerns about adults and between young people, exploitation and risk outside school, information from other agencies, and situations in which different accounts or incomplete evidence did not provide an immediate answer. It also involved the less visible work of deciding what information mattered, what needed to be shared, when another agency needed to become involved and where the limits of the school’s role lay.
Safeguarding can create pressure to know more, investigate further and remove uncertainty. Sometimes that is exactly what is required. Sometimes it isn’t. Experience taught me the importance of professional curiosity, but also of professional boundaries: knowing what the school needs to establish, what belongs with another agency and what the available evidence actually allows us to say.
Ten years as a DSL does not mean that I have encountered every possible safeguarding situation, and it certainly doesn’t provide an automatic answer to the next one. It has given me considerable experience of asking questions when the answers matter, making decisions where certainty is unavailable, and being able to account for the reasoning behind them.
What is education for?
My work in careers developed alongside my teaching and leadership rather than replacing them. Becoming a Careers Leader and a Registered Career Development Professional gave me a different professional lens through which to consider questions I had already encountered in English, PSHE, SEND and school leadership.
Teaching concentrates attention on learning and attainment. Safeguarding asks us to think about safety and vulnerability. SEND and inclusion raise questions about participation, barriers and belonging. Careers asks us to look beyond school and consider what young people might actually do with the opportunities education creates. These are different professional perspectives, but they concern the same young people.
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My own route makes me particularly interested in how we talk about careers and progression. I didn’t leave school with a carefully constructed career plan that involved residential care, teaching English, PSHE, behaviour, safeguarding, senior leadership and eventually professional careers guidance. Indeed, at more than one important point somebody else identified a possibility before I did. My mum found the advert that took me into special education in the first place; years later, somebody encouraged an English teacher who had never considered becoming Head of PSHE to apply for the job.
That doesn’t make planning unimportant. Good careers education and guidance helps young people understand themselves, understand the opportunities available to them and make informed decisions. But a pathway is not a prediction. Looking backwards, careers can acquire a coherence they did not possess while they were being lived.
It has also left me with a question that runs through much of my professional thinking: what is education for? Qualifications and destinations matter, but so do independence, relationships, safety, participation, confidence, agency and the capacity to make decisions about your own life. How schools balance those purposes is rarely straightforward.
Ardea
Ardea brings those different strands of my professional life together.
I have worked directly with young people and families, taught in mainstream and specialist education, opened my own classroom to the scrutiny of other professionals and been asked to observe and support theirs. I have trained staff, developed programmes, worked across schools, led professionals, worked with other agencies and spent many years making decisions in circumstances where the evidence was incomplete and getting the reasoning right mattered.
That is a substantial body of experience to draw upon, but experience isn’t evidence that I’m right. Nor does something working successfully in one school establish that it will work in another.
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When I work with a school or trust, I want to understand the question and its context, examine the available evidence, test emerging explanations and be clear about what the evidence does and does not allow us to conclude.
That is the thinking behind Ardea’s three areas of work: Audit, Investigate and Reflect. They approach different questions in different ways, but the underlying principles are the same: respect for the people involved, rigour in examining the evidence, independence in reaching conclusions and sufficient humility to recognise the limits of what can be known.
Sometimes that process will confirm what you already thought. Sometimes it will challenge it. Independence requires me to be equally comfortable with either.
Qualifications and professional standing
Academic and teaching
First-class honours degree in English
Postgraduate Certificate in Education
Postgraduate Certificates in PSHE, Citizenship Education and Sustainable Education
Career Education
Level 6 qualification in Career Development
Registered Career Development Professional (RCDP)
Career Leader
Led a specialist school through the Career Mark award
Safeguarding
Level 3 Designated Safeguarding Lead training
Ten years’ experience as a DSL, supported by ongoing refresher and specialist safeguarding training
Leadership, training and school improvement
Ten years as a Deputy Head
Specialist Leader of Education (SLE)
Lead English Teacher
Team Teach Trainer — five years’ experience delivering staff training
Author and trainer of EDR — Engage, Disengage, Re-engage
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